The platform is rolling out a fresh option that allows them to reduce the amount of AI-created content appearing in their feeds. This move comes as the company announced that it now features more than 1 bn AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the following weeks before a full-scale release. This shift comes amid a surge in AI content, spurred by new video-generation tools.
AI Proliferation Online
Recent reports that nearly 10% of the most rapidly expanding channels on a popular video site only show AI-generated videos. A large amount of this content is considered low-quality AI content, a term for substandard, bulk-generated content that is typically nonsensical or surreal.
“We know from our community that numerous viewers appreciate content created using AI tools, from computer-generated images to educational videos, and we intend to provide users the power to increase or decrease of that, depending on their own preferences,” stated a company executive.
AI on the Platform
TikTok shared that there are presently 1.3 billion videos on its service identified as AI-generated. Overall, over 100 m pieces of content are submitted to the app each day, making AI content a limited percentage of its complete catalog.
Customizing Your Feed
Users will be in a position to reduce or increase the amount of artificial media they watch by accessing the content preference feature in the application and choosing AI-made media. Additional categories that are already be adjusted under the filter cover news, fashion, beauty, and movement.
Platform Guidelines
Its policies mandate creators to tag “realistic” AI-generated content, and it forbids dangerous AI impersonations of celebrities or critical incidents. Any believable AI-generated clip that is unmarked can be removed under its terms of service.
In addition, the app will from now on add an “AI-made” label to content created with its proprietary AI systems, or flagged by an cross-platform project for recognizing content made by AI. This step is intended to deter users from attempting to evade the labeling process.
Responsible AI Funding
TikTok is additionally establishing a two million dollar awareness program for experts and groups to create educational content about ethical AI use. This program will support non-profit groups dedicated to educating coding and technology.
Moderation Strategy
The video-sharing app has defended its content review process, following discussion over intentions to lay off hundreds of content moderators in the UK. TikTok is set to cut a significant number of roles in its trust and safety team in its British office, with worker representatives and digital protection specialists raising concerns that people are being substituted by automated systems.
A company official stated that staff-based oversight would remain essential, but artificial intelligence can protect employees by eliminating the most graphic content prior to it is viewed by people. TikTok reported a notable drop in shocking and graphic content reviewed by human moderators over the past year due to the use of its automated systems.
We believe it is crucial to balance people and machines to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to minimize viewing of dangerous material as swiftly, which is why a significant AI assistance is really helping us process content quickly.”
